OTT / CTV
Find users consuming video content that is streamed via an app or website live or on demand with or without a paid digital subscription. 90% of OTT ads will fall on a Connected Television.
OTT / CTV
- Optimized for video ad completion with a goal of 95% or higher.
- Geo Targeting, Retargeting, Demo & Behavior targeting included
- We offer in-house video production to assist in creating your OTT ad, see below for a few examples from past and current clients.
SOME OF OUR VIDEO EXAMPLES
Lotus Run of network
An example of our Lotus Run Of Network OTT platforms. These networks have inventory available for us to purchase on your behalf through Behavior/Demographic & Geographic targeting. Double Verify and Brand Safety are automatically included in all campaigns to ensure each ad is being served on brand safe content.
PRIVATE MARKETPLACE DEALS
Use our specifically curated private marketplace deals with Peacock, NBCUniversal, Paramount +, CBS, Paramount EYEQ, HULU, & Amazon Owned Properties
- Adding Private Marketplace to your Run-Of-Network OTT campaign is a great way to increase your reach.
- We ask for creative in :15 second or :30 second 16:9 or 4:3 aspect ratio
- Geo Targeting & Demo Targeting
spanish publishers & content
Serving ads within streaming Spanish Content on multiple Spanish publishers. Contextual targeting is an awareness and reach tactic that serves media to users within contextually relevant content.
- Utilize industry-leading contextual providers to ensure your campaigns effectively reach their target audience.
- We ask for creative in :15 second or :30 second 16:9 or 4:3 aspect ratio
- Runs on all devices
- Available for CTV only when requested
- Geo Targeting
OUR OTT/CTV APPROACH
A well-rounded approach that finds consumers in different ways, we utilize your budget across different strategies to provide an over arching campaign to reach your ideal consumer wherever they are.
- Strategy #1 – Run of Network
- Targeting consumers on attributes like age, gender, race, ethnicity, language, household income or on previous online behaviors and showing them your ad, on any ad supported streaming platform.
- ie: Targeting adults 35+/ Homeowners, who are in-market for a new vehicle – seeing your ad when they watch any type of programming on Pluto TV or Sling
- Targeting consumers on attributes like age, gender, race, ethnicity, language, household income or on previous online behaviors and showing them your ad, on any ad supported streaming platform.
- Strategy #2 – Contextual Targeting
- Showing your ad in specific programs closely related to the type of customer you want to reach.
- ie: Wanting to target Men, and showing your add on Sports programs.
- Showing your ad in specific programs closely related to the type of customer you want to reach.
- Strategy #3 – Premium OTT
- Utilizing our partnerships with Peacock, Paramount+, NBCU, EyeQ, HULU and more, to show your ad to people watching limited commercial programming directly on these platforms.
- ie: You choose specific zip codes and your ad is shown on programming in the Peacock TV App.
- Utilizing our partnerships with Peacock, Paramount+, NBCU, EyeQ, HULU and more, to show your ad to people watching limited commercial programming directly on these platforms.
- Strategy #4 – Local News, Weather & Sports
- Showing your ad to consumers in your target area while they are streaming local programming like, News, Sports and weather.
DYNAMIC VIDEO
Updates video ad with the inventory feed from your website and mirrors your latest promotions – ads automatically refresh to display accurate deals/prices today. Dynamic video ads provide the content flexibility you need if your business has regularly changing offers, promotions, and inventory.
If you have inventory on your website – we can do a dynamic video ad for you! You can include a companion video or not, and we have tons of templates to choose from that are all customizable to your brand.
*Cannot be run on premium inventory (Peacock, HULU, Paramount +, etc.)
SAMPLES
