Menu
Lotus Digital - Innovative Advertising
Digital advertising can be intimidating
With the partnership of Lotus Digital you will gain knowledge of multiple approaches to take to grow your business. From Social Media ads to understanding the ins and outs of OTT and the vast dictionary of digital terms that exist today, the Lotus Digital team will be sure you understand what you are buying and why!
Strategy
"Strategy makes all the difference"
Our approach is educate over sales. we know how important it is for you as a business owner to understand the strategy behind your advertising and know what you are buying from us. We will never sell it and walk away. Reporting is our number one priority once we have established a digital campaign with you and your company.
OTT / CTV
Find users consuming video content that is streamed via an app or website live or on demand with or without a paid digital subscription. 90% of OTT ads will fall on a Connected Television.
- Optimized for video ad completion with a goal of 95% or higher.
- Geo Targeting, Retargeting, Demo & Behavior targeting included
- We offer in-house video production to assist in creating your OTT ad, see below for a few examples from past and current clients.
SOME OF OUR VIDEO EXAMPLES
Lotus Run of network
An example of our Lotus Run Of Network OTT platforms. These networks have inventory available for us to purchase on your behalf through Behavior/Demographic & Geographic targeting. Double Verify and Brand Safety are automatically included in all campaigns to ensure each ad is being served on brand safe content.
PRIVATE MARKETPLACE DEALS
Use our specifically curated private marketplace deals with Peacock, NBCUniversal, Paramount +, CBS, Paramount EYEQ, HULU, & Amazon Owned Properties
- Adding Private Marketplace to your Run-Of-Network OTT campaign is a great way to increase your reach.
- We ask for creative in :15 second or :30 second 16:9 or 4:3 aspect ratio
- Geo Targeting & Demo Targeting
spanish publishers & content
Serving ads within streaming Spanish Content on multiple Spanish publishers. Contextual targeting is an awareness and reach tactic that serves media to users within contextually relevant content.
- Utilize industry-leading contextual providers to ensure your campaigns effectively reach their target audience.
- We ask for creative in :15 second or :30 second 16:9 or 4:3 aspect ratio
- Runs on all devices
- Available for CTV only when requested
- Geo Targeting
OUR OTT/CTV APPROACH
A well-rounded approach that finds consumers in different ways, we utilize your budget across different strategies to provide an over arching campaign to reach your ideal consumer wherever they are.
- Strategy #1 – Run of Network
- Targeting consumers on attributes like age, gender, race, ethnicity, language, household income or on previous online behaviors and showing them your ad, on any ad supported streaming platform.
- ie: Targeting adults 35+/ Homeowners, who are in-market for a new vehicle – seeing your ad when they watch any type of programming on Pluto TV or Sling
- Targeting consumers on attributes like age, gender, race, ethnicity, language, household income or on previous online behaviors and showing them your ad, on any ad supported streaming platform.
- Strategy #2 – Contextual Targeting
- Showing your ad in specific programs closely related to the type of customer you want to reach.
- ie: Wanting to target Men, and showing your add on Sports programs.
- Showing your ad in specific programs closely related to the type of customer you want to reach.
- Strategy #3 – Premium OTT
- Utilizing our partnerships with Peacock, Paramount+, NBCU, EyeQ, HULU and more, to show your ad to people watching limited commercial programming directly on these platforms.
- ie: You choose specific zip codes and your ad is shown on programming in the Peacock TV App.
- Utilizing our partnerships with Peacock, Paramount+, NBCU, EyeQ, HULU and more, to show your ad to people watching limited commercial programming directly on these platforms.
- Strategy #4 – Local News, Weather & Sports
- Showing your ad to consumers in your target area while they are streaming local programming like, News, Sports and weather.
DYNAMIC VIDEO
Updates video ad with the inventory feed from your website and mirrors your latest promotions – ads automatically refresh to display accurate deals/prices today. Dynamic video ads provide the content flexibility you need if your business has regularly changing offers, promotions, and inventory.
If you have inventory on your website – we can do a dynamic video ad for you! You can include a companion video or not, and we have tons of templates to choose from that are all customizable to your brand.
*Cannot be run on premium inventory (Peacock, HULU, Paramount +, etc.)
SAMPLES
CLICKABLE ONLINE VIDEO
Finds users by targeting behaviors, or the context in which the ad is served. Served on Mobile, Desktop & Tablet devices. Allows consumers to “Click” through to your website or landing page to get more information
-
Optimized for Click through Rate .1% and Video Completion Rate of 70%
-
Ads can be :15, :30 or :60 seconds in length, social media videos can sometimes be used or TV/OTT ads can be used
Geo Targeting, Retargeting, Demo & Behavior targeting included
Programmatic Display Ads
Finds users by targeting behaviors, or the context in which the ad is served. Served on Mobile, Desktop & Tablet devices. Allows users to “click” through to your website or landing page.
- Optimized for Click Through Rate Goal .1% (National average .07%)
- Specs: 320×50, 300×250, 320×480, 728×90, 160×600, 336×280, 120×600, 300×600, 250×250
- Geo Targeting, Retargeting, Demo & Behavior targeting included
hyperlocal display ads
The ability to choose multiple very small radiuses around specific buildings or areas of town to focus ad impressions being served. This works best done over a period of time. Not meant to target a specific event on a specific day.
- Choose a few or hundreds of locations to target ads with no behavior or demographic targeting*
- Option to do mobile only
- Optimized for Click Through Rate Goal .1% (National average .07%)
- Specs: 320×50, 300×250, 320×480, 728×90, 160×600, 336×280, 120×600, 300×600, 250×250
Online Audio
Audio ads served to targeted online listeners who are consuming audio content across all types of devices including Smart Speakers. Reach engaged consumers while they are working out, running errands, or in their car. Online Audio ads are served across music, podcasts and audio book content where ad impressions are available.
- Optimized for audio ad completion with a goal of 95% or higher.
- Ads can be :15, :30 , we recommend providing both so we can maximize the reach potential. We support the following file types: .mp3, .ogg, .mp4, m4a and .aac
- Geo Targeting, Retargeting, Demo & Behavior targeting included up to two layers
Social Display
Leverage the power of social media to engage audiences and generate superior performances
Mobile Display
The ability to choose multiple very small radiuses around specific buildings or areas of town to focus ad impressions being served. This works best done over a period of time. Not meant to target a specific event on a specific day.
- Choose a few or hundreds of locations to target ads with no behavior or demographic targeting*
- Option to do mobile only
- Optimized for Click Through Rate Goal .1% (National average .07%)
- Specs: 320×50, 300×250, 320×480, 728×90, 160×600, 336×280, 120×600, 300×600, 250×250
What is Digital Out Of Home
Digital out of home or DOOH are ads that show digital video or display ads in public places, targeting your customer wherever they are! Offers flexibility in auto-adjusting ads sizes, audience location targeting, venue targeting, and customer engagement compared to the traditional Outdoor.
DOOH has become very popular around the world. With 82% ad Recall, and the industry has grown to love DOOH as a way to reach customers. DOOH has grown over 24.2% in 2023 and advertisers estimate that it will account for 45% of total Out-of-home advertising spending in 2024.
Ad Creative for DOOH
- There are 9 venue types that we can serve based on your targeting choices and thousands of venues in every city to extend your audience reach.
- Display ads with 1920×1080 (landscape) or 1080×1920 (portrait). If you provide assets for both sizes, you will have coverage against approximately 75% of traffic.
- Video ads, we can run 8,15, and 30 seconds with Landscape- 16:9 AND Portrait- 9:16
Our in-house graphic /video editing team will assist with all ad creation, sizing of ads etc. when needed
Restricted categories include: Firearms/Weapons, Fireworks, Alcohol, CBD/Cannabis/Smoking, Adult Content, Political, Medical/ Supplement/ Weight loss – Creative needs prior before a campaign is sold.
Available Venue Types
Education
- Schools
- Colleges & Universities
Entertainment
- Bars
- Casual Dining
- Hotels
- Movie Theaters
- QSR
- Recreational Locations
- Sports Entertainment
Government
- DMVs
Health & Beauty
- Gyms
- Salons
Office buildings
Outdoors
- Billboards
- Bus Shelters
- Urban Panels
Point of Care
- Doctor’s Offices
- Veterinary Offices
Retail
- Convenience Stores
- Dispensaries
- Gas Stations
- Grocery
- Liquor Stores
- Malls
- Pharmacies
- Parking Garages
Transit
- Airports
- Buses
- Subway
- Taxi & Rideshare Tops
- Taxi & Rideshare TV
- Train Stations
Targeting
Targeting Consumers based on previous behaviors and what they have shown interest in online across all devices.
Targeting a group of people on age, gender, race, ethnicity, language, household income, etc.
Targeting websites that are a specific contextual segment, for example targeting ESPN.com when wanting to have the add in “sports contextual” content.
The ability to choose multiple very small radiuses around specific buildings or areas of town to focus ad impressions being served. This is to be done over a period of time – but not for a specific event on a specific day.
For OTT when considering a Private Marketplace Deal, note that these deals rarely have behavior included, but could target by demographic within the deal. These are specifically curated deals to serve ads only within these marketplaces. For example, Peacock TV, Paramount +, HULU, Amazon Prime etc.
Serving ads to website visitors to get them to return to the site. Automatically added to every campaign. When running OTT a display ad campaign for retargeting can be added for a nominal monthly spend to help increase conversions and website visits.
Using a CRM list, past client list, or purchased list to map and target specific households, and all devices within that household. This targeting comes with a match back report each quarter.
Contact
Contact Form
Connect directly with our team
Kapi Thomas – Director of Lotus Digital – kapi@lotusdigitalcorp.com
Danica Ward – Senior Account Specialist – danica@lotusdigitalcorp.com
Stanley Lee – Digital Media Buyer – stanley@lotusdigitalcorp.com
Melinda Chiem-Ngoy – Graphic Design & Fulfillment – melinda@lotusdigitalcorp.com
Lotus Digital Headquarters- Boise
5257 W. Fairview Avenue Suite 240, Boise, ID 83706
Phone: 208-344-3511
Lotus Digital Field Office- Bakersfield
5100 Commerce Drive Bakersfield, CA 93309
Phone: 661-327-9711
Lotus Digital Field Office- Fresno
1110 E. Olive Avenue Fresno, CA 93728
Phone: 559-497-1100
Lotus Digital Field Office- Las Vegas
8755 W. Flamingo Road Las Vegas, NV 89147
Phone: 702-876-1460
Lotus Digital Field Office- Reno
690 E. Plumb Lane Reno, NV 89502
Phone: 775-329-9261
Lotus Digital Field Office- Sacramento
1442 Ethan Way, Ste. 101 Sacramento, CA 95825
Phone: 916-779-0900
Lotus Digital Field Office- Washington
221 1st Avenue W, Suite 400 Seattle WA 98119
Phone: 206-644-2950
Lotus Digital Field Office- Tucson
3871 North Commerce Drive Tucson, AZ 85705
Phone: 520-407-4500
Corporate Headquarters, Lotus Communication
3301 Barham Blvd. Suite 200
Los Angeles, CA 90068
General Inquiries: info@lotuscorp.com
Careers: jobs@lotuscorp.com
Lotus Radio Markets- Bakersfield | Boise | Fresno | Las Vegas | Los Angeles | Reno | Sacramento | Seattle | Tucson
Terms of Use | Privacy Policy | Copyright © 2024 Lotus Corp. All rights reserved.
