Digital out of home or DOOH are ads that show digital video or display ads in public places, targeting your customer wherever they are! Offers flexibility in auto-adjusting ads sizes, audience location targeting, venue targeting, and customer engagement compared to the traditional Outdoor.
What is Digital Out Of Home
DOOH has become very popular around the world. With 82% ad Recall, and the industry has grown to love DOOH as a way to reach customers. DOOH has grown over 24.2% in 2023 and advertisers estimate that it will account for 45% of total Out-of-home advertising spending in 2024.
- Digital out of home or DOOH are ads that show digital video or display ads in public places, targeting your customer wherever they are! Offers flexibility in auto-adjusting ads sizes, audience location targeting, venue targeting, and customer engagement compared to the traditional Outdoor.
Ad Creative for DOOH
- There are 9 venue types that we can serve based on your targeting choices and thousands of venues in every city to extend your audience reach.
- Display ads with 1920×1080 (landscape) or 1080×1920 (portrait). If you provide assets for both sizes, you will have coverage against approximately 75% of traffic.
- Video ads, we can run 8,15, and 30 seconds with Landscape- 16:9 AND Portrait- 9:16
Our in-house graphic /video editing team will assist with all ad creation, sizing of ads etc. when needed
Restricted categories include: Firearms/Weapons, Fireworks, Alcohol, CBD/Cannabis/Smoking, Adult Content, Political, Medical/ Supplement/ Weight loss – Creative needs prior before a campaign is sold.
Available Venue Types
Education
- Schools
- Colleges & Universities
Entertainment
- Bars
- Casual Dining
- Hotels
- Movie Theaters
- QSR
- Recreational Locations
- Sports Entertainment
Government
- DMVs
Health & Beauty
- Gyms
- Salons
Office buildings
Outdoors
- Billboards
- Bus Shelters
- Urban Panels
Point of Care
- Doctor’s Offices
- Veterinary Offices
Retail
- Convenience Stores
- Dispensaries
- Gas Stations
- Grocery
- Liquor Stores
- Malls
- Pharmacies
- Parking Garages
Transit
- Airports
- Buses
- Subway
- Taxi & Rideshare Tops
- Taxi & Rideshare TV
- Train Stations
Lotus DOOH network
A small example of the VISTAR Media list of publishers available to Lotus through the partnership on programmatic Digital Out of Home ad buying. Lotus has access to all Vistar partnership properties which can be found at https://trafficking.vistarmedia.com/public/inventory_discovery#/
DOOH Audience Impressions or potential views, are based on total population. Utilizing an impression multiplier for each venue based on foot traffic, day of week, and time of day we will forecast the total audience impressions for your chosen campaign parameters.
